Tiếng Việt
MoMo is no longer just a simple e-wallet. It’s aiming for a bigger goal: to become an “AI-powered financial assistant” for millions of Vietnamese users, while also providing entertaining experiences like the CLMM mini-app – the Odd-Even MoMo game.
Ho Chi Minh City, October 29, 2024 – MoMo, Vietnam’s tech unicorn, has officially announced its new brand positioning, marking an ambitious shift from an e-wallet to an “AI-powered financial assistant.” This is a significant step in MoMo’s development strategy, aiming to provide comprehensive financial solutions, promote financial inclusion, and accelerate digital transformation in Vietnam.
The Impressive Journey of a Pioneer
Starting in 2010 as an e-wallet, MoMo pioneered the development of the mobile payment market in Vietnam. Over more than a decade, MoMo has grown steadily, becoming a super app with over 30 million users, collaborating with 50,000 partners, over 70 banks and financial institutions, and a network of 300,000 acceptance points nationwide.
MoMo is not just a payment app; it’s a diverse ecosystem that meets all user needs, from money transfers and bill payments to online shopping, financial services like insurance, investment, consumer loans… and even entertainment with the CLMM mini-app.
CLMM – The Odd-Even MoMo Game: Elevating the Entertainment Experience
Embracing the “gamification” trend in finance, MoMo launched the CLMM mini-app – the Odd-Even MoMo game, offering users moments of fun right within the app.
With simple and easy-to-understand rules, CLMM quickly gained popularity among users. Players simply predict whether the last digit of their MoMo transaction ID is odd or even when making transactions like money transfers or bill payments, with a chance to win attractive rewards.
CLMM is not just an entertaining game; it’s also a way for MoMo to increase user engagement and encourage frequent app usage.
AI – The “Heart” of the New Generation MoMo
In this new phase of development, MoMo identifies Artificial Intelligence (AI) as the key to creating breakthroughs. AI will be applied to all aspects of MoMo, from product development and innovation to personalizing user experiences and enhancing security.
Mr. Nguyen Manh Tuong, co-founder, Vice Chairman of the Board of Directors, and CEO of MoMo, shared: “MoMo will implement a strategy of using AI to change the way we develop products and innovate, creating simple and low-cost products with partners to serve customers.”
MoMo aims to democratize financial services, promote financial inclusion, and help Vietnamese people, especially those who have not had access to traditional finance, effectively manage their personal finances and build a solid financial foundation.
Enhanced Security with MoMo AI Protection
MoMo has also developed MoMo AI Protection, an advanced security system that uses AI to protect users from cyberattacks and fraud. This system can detect and prevent suspicious transactions, safeguarding user information and assets.
Personalized Experiences – The Trend of the Future
In the near future, MoMo will focus on personalizing user experiences. All services, promotions, and useful content on the app will be displayed based on the needs and preferences of each user, providing a “tailor-made” experience for each individual.
MoMo – Leading the Fintech Trend in Vietnam
With its strategic vision and strong investment in technology, MoMo is asserting its leading position in the fintech sector in Vietnam. MoMo is not merely a payment app; it’s a powerful “AI-powered financial assistant,” accompanying Vietnamese people on the path to personal financial development and towards a cashless society.
Source: nld.com.vn